The company was established to invest in the fields of media and business in a distinct and creative vision that puts in mind future leadership in its fields, using global media, marketing and technical expertise, professional alliances, executive partnerships, privileges, rights to benefit, global agencies and supporters in the basic activities of the company and what may arise in the future based on market opportunities The appropriate size and activity with the practical rehabilitation of the work teams and their involvement in innovation, creativity and permanent development through training workshops, planning, implementation and continuous development to satisfy and meet the needs of countries And the targeted governments and customers in each activity separately to achieve the desired goals of the company, the brokers, allies, clients and those who support it to achieve its strategic goal, which is diversifying sources of income, reducing investment risks, and emphasizing the overall profitability and horizontal expansion in the targeted areas.